Sometimes hiring a professional is a fairly easy task. When you need a hairdresser, you may ask a friend for a recommendation. When you need a plumber, you might look at the sticker on your water heater and simply dial that number. Other times, you might feel a little overwhelmed at the prospect of hiring a professional.
Unfortunately the latter can be the case when wondering if, and how, you should hire a graphic designer. I am writing this Q&A blog post in the hopes of uncloaking the task a little bit, and hopefully shedding some light on what may seem like a daunting, and perhaps unnecessary (eek!) task.
I work for a company and we need a poster designed. One of our accountants did some design work for his college newspaper. Why would we hire a graphic designer when he can throw something together for us?
While I’m sure your co-worker who has dabbled in graphic design could put something together for you, it doesn’t sound like graphic design is his specialty. He likely has a vague recollection of how to change the fonts in InDesign, and maybe even has an eye for composition. But, a true graphic designer doesn’t design for a hobby. A design professional designs full-time and has a firm grasp of what goes into a successful design. A design professional holds a degree in graphic design, meaning that not only does he/she understand the technology necessary to digitize an idea, they also understand how to take a problem and solve it visually—through conceptualization, collaboration, and composition. This results in a design that really makes a visual impact for your company or organization.
I want to contact a graphic designer, but I’m intimidated. What if I don’t like what they design? What if I get the bill and it’s way more expensive than I planned?
I can only speak for myself on this one. If you are thinking about hiring a graphic designer, your first step would be to send me an email, or make that quick phone call. I promise I'm friendly! I make sure that I have a good understanding of the project scope before I provide a potential client with a (free) project quote. That way there are no surprises when the final invoice is sent upon project completion.
My main goal as a graphic designer is to visually communicate an idea for my clients. Therefore, I see each project as a step-by-step collaboration to make sure that I am communicating any and all thoughts and ideas throughout the entire design process. This results in a final design that my clients are completely satisfied with.
This all sounds good, but you don’t have any prices on your website. Is hiring a graphic designer going to be a huge expense?
I don’t include prices on my website because every project is different. I customize every thing that I work on to meet that particular client’s needs. One client might want an extremely simple business card, another client might want a letterpress business card, and another client might want two-sided business cards with a few different backsides. A different amount of work would go into each of those three types of business cards, and therefore there can’t be a set price.
Hiring a graphic designer is an investment that can pay off if you hire the right graphic designer—someone who really takes the time to understand your needs and the talent to pull it off. I feel that my pricing is fairly competitive within the marketplace. As a freelancer with very little overhead, I am able to charge very reasonable rates. As a graphic designer with eighteen years of professional experience, I am delivering a quality product to every single client I work with.
Hopefully this information is helpful! I hope to answer more questions in the future. If you have a question that you’d like me to answer, please reach out: email@example.com